Pursuing a startup idea and in need of a better understanding of your customer, their problem, and how your solution drives your customer's outcomes?
Trying to start a business, but are unsure of key parts of your
business model?
A corporate intrapreneur, asked to get people thinking in new
ways, trying new tactics, or otherwise responsible for driving
innovation at your company?
In a non-profit and having a hard time understanding how your
work connects to the outcomes of your donors?
Working in a government setting, up against decades of processes
that need to be reimagined?
In any setting, needing to understand the creation of new value
for an end user or customer?
The 3-hour plan can help you make the critical "should we do it"
decision in record time; reducing your risk of building the wrong
thing or overbuilding the right thing.
