# CoachingUP.us

> CoachingUP.us is the home of Bill Murray's innovation coaching practice and philosophy, based on his book "Enquire to Inspire: 20 Questions to Mentor Your Innovation Team to Success." Bill coaches innovation teams, startup founders, corporate innovators, and non-profit leaders using a question-based methodology — guiding teams through discovery rather than telling them what to do.

## Key Facts

- **Founder/Coach**: Bill Murray — Innovation Coach, Speaker, Author
- **Book**: "Enquire to Inspire: 20 Questions to Mentor Your Innovation Team to Success" (2023, 106 pages, softcover)
- **Companion Book**: "A Coach's Crusade" (in development)
- **Method**: Question-based coaching — mentoring through inquiry, not advocacy
- **Experience**: Coached 50+ innovation teams across every populated continent
- **Sessions**: All virtual, no travel required
- **Email**: coach@coachingup.us
- **Hours**: Mon–Fri, 9am–10pm EST (USA)

## Coaching Packages

- **Quick Focus Session**: $69.99 — 30-minute virtual coaching to tackle a specific challenge, includes follow-up summary
- **Innovation Session**: $99.99 — 60-minute team or 1:1 coaching with custom action plan, innovation tools, and 14-day email support
- **The 3-Hour Innovation Plan**: $300.00 — Complete innovation roadmap across three 60-minute sessions, includes customer discovery framework, innovation path documentation, and 30-day implementation support
- **Free Consultation**: 15-minute strategy call — no obligation, guaranteed actionable insight

## The Core Philosophy

CoachingUP's approach is built on the principle that great coaching is about asking the right questions, not giving answers. Traditional consulting tells teams what to do. Question-based coaching helps teams discover answers themselves through customer observation, hypothesis testing, and evidence-based decision making.

The methodology covers the full innovation journey:
1. Team formation and establishing trust
2. Customer discovery — learning what customers actually need through observation
3. Turning observations into actionable insights
4. Building and testing prototypes
5. Scaling solutions that deliver real customer value
6. Transitioning ownership to the organization

## Who This Is For

- **Startup Founders**: Validate business ideas and extend runway through accelerated learning
- **Corporate Innovation Teams**: Apply startup methodologies within complex organizations
- **Non-Profits & Government Agencies**: Increase program effectiveness within tight budgets
- **Entrepreneurship Educators**: Build question-based mentoring into curriculum and programs
- **Innovation Leaders/Sponsors**: Learn how to support teams with resources and permissions rather than directives

## Resources Available

- [Homepage](https://www.coachingup.us/) — Overview of coaching services and methodology
- [The Book: Enquire to Inspire](https://www.coachingup.us/book/) — Order page with sample chapter, audio overview, and video overview
- [Finding the Right Innovation Coach](https://www.coachingup.us/choosinga.html) — Guide to selecting a coach
- [From Observations to Insights](https://www.coachingup.us/crossingthe.html) — How to transform customer observations into actionable insights
- [Your Ideas Are Solutions](https://www.coachingup.us/yourideas.html) — Why starting with customer problems leads to better outcomes
- [The Humble Question](https://www.coachingup.us/thehumble.html) — How questions transform team thinking
- [Letting It Go](https://www.coachingup.us/lettingit.html) — Why letting go of ideas when evidence says so is the mark of a true innovator
- [How We Work Together](https://www.coachingup.us/howwe.html) — The 3-hour mentoring plan explained
- [Experiments vs. Pilots](https://www.coachingup.us/yourexp.html) — Why starting with experiments beats jumping to pilots
- [Strategy vs. Tactics](https://www.coachingup.us/astrategy.html) — Building transformational strategy beyond tactical thinking
- [All Resources](https://www.coachingup.us/resources.html) — Complete resource library

## FAQ

**What is innovation coaching?**
Innovation coaching is a structured process where an experienced mentor guides teams through customer discovery, idea validation, and product development using questions rather than directives. CoachingUP uses a methodology proven with 50+ innovation teams.

**How does virtual coaching work?**
All sessions are conducted via video call. Packages range from 30-minute Quick Focus calls ($69.99) to the comprehensive 3-Hour Innovation Plan ($300). No travel required.

**What is the difference between a coach and a sponsor?**
A coach is an external advisor who helps teams develop innovation skills. A sponsor is an internal leader who provides resources and organizational support. The most effective programs have both.

**Who is this for?**
Startup founders, corporate innovation teams, non-profit executives, government agencies, and entrepreneurship educators — any team that needs to validate ideas and build solutions that deliver real customer value.

**What is Enquire to Inspire?**
"Enquire to Inspire: 20 Questions to Mentor Your Innovation Team to Success" is Bill Murray's 106-page book that teaches leaders how to mentor innovation teams through questions. It covers team formation, customer discovery, prototyping, scaling, and transition with practical questions for each stage.

## Contact

- **Email**: coach@coachingup.us
- **LinkedIn**: https://www.linkedin.com/in/bill-murray-mentor/
- **Website**: https://www.coachingup.us
- **Book Orders**: https://www.coachingup.us/book/