Is CoachingUP right for me?
Are you:
- Pursuing a startup idea and in need of a better understanding of your customer, their problem, and how your solution drives your customer's outcomes?
- Trying to start a business, but are unsure of key parts of your
business model?
- A corporate intrapreneur, asked to get people thinking in new
ways, trying new tactics, or otherwise responsible for driving
innovation at your company?
- In a non-profit and having a hard time understanding how your
work connects to the outcomes of your donors?
- Working in a government setting, up against decades of processes
that need to be reimagined?
- In any setting, needing to understand the creation of new value
for an end user or customer?
If so, CoachingUP can help you breathe life into your work.
Using The Innovation Path, your CoachingUP coach will help you cut
through the distractions and focus on what truly matters to your
customer. By employing alternating cycles of divergent (broad) and
convergent (narrow) activities, your coach will help you stay on course.
The Innovation Path:
- Idea clarification, refinement, and scoping: we'll help you to
narrow your focus on a compelling vision.
- Customer selection: who is the narrow, early-adopter customer
that will teach you about your value proposition the fastest?
- Customer observation: what does your customer say, think, feel,
and do in the context of their problem, passion, or job-to-be-done?
- Customer insights: why does your customer say, think, feel, and
do what they do--- and how do we know?
- Opportunities: if our insights are correct, what opportunity
spaces are there to deliver our value proposition?
- Risks and assumptions: what conditions and customer behaviors
must exist to be able to deliver that value--- and how do we
prioritize them?
- Behavioral experiments: how can we test the key
assumptions/risks with real customers that reduces the risk of the
path ahead?
- MVP: how will we use what we've learned from our customer to
build the simplest thing to test our value proposition?
- Iteration to scale: how do we keep folding in customer learnings to
iteratively build our product?
Contact us to learn more!
