Innovation Coaching Resources: Free Guides for Founders and Innovation Teams

I wrote these nine guides, and they’re all free. I’m Bill Murray, innovation coach and author of Enquire to Inspire. CoachingUP is my practice, run through FifthWhy, LLC. The guides cover what I work on with teams: customer discovery, experiments versus pilots, choosing a coach, strategy that outlasts today’s product, and the questions that crack a team’s thinking open. Founder, intrapreneur, or team lead? Start with Your Ideas are Solutions. Start With a Problem.

How to Choose an Innovation Coach: 5 Qualities to Look For

Innovation Guide 5 min read
Coaching Team Development

What to look for in an innovation coach and how to find the right fit for your team's specific needs - discover the key qualities that make a difference in your innovation journey.

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Crossing the Desert: Observations to Insights

Innovation Guide 4 min read
Customer Discovery Insights

Learn how to transform customer observations into actionable insights that drive meaningful innovation and cross the challenging desert between data and understanding.

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A Strategy Quarantine

Strategic Planning 5 min read
Strategy Innovation

Learn why focusing on tactical solutions limits your strategic vision and how to develop strategy that transcends current products and tactics.

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Your Ideas are Solutions

Innovation Guide 4 min read
Problem Solving Design Thinking

Understanding the critical distinction between problems and solutions in the innovation process and why starting with customer problems leads to better outcomes.

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How the Pandemic Helped me Drive Inclusion

Team Leadership 5 min read
Inclusion Remote Work

Insights on how virtual work environments can create more inclusive team dynamics through intentional practices around permission and safety.

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Letting it Go: The True Test of the Innovator

Innovation Mindset 4 min read
Innovation Letting Go

Learn why the ability to let go of cherished ideas when evidence suggests otherwise is the true mark of an innovator's courage and wisdom.

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The Humble Question: Panacea for the Status Quo

Leadership Skills 3 min read
Questions Leadership

Discover how asking the right questions can transform your team's thinking, challenge assumptions, and reveal new possibilities that disrupt the status quo.

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Your Experiment is a Pilot. Start with an Experiment.

Experimentation 4 min read
Experimentation Design

Learn the critical difference between experiments and pilots, and why starting with small, focused experiments leads to better outcomes with less risk.

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Employee Referral Behavioral Experiments

Case Study 5 min read
Design Case Study

A real-world example of how customer-centric methodologies can be applied to test assumptions and reduce risk in employee referral programs.

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The 3-Hour Innovation Plan

Coaching Package Three 60-minute sessions
$300 Customer Discovery

Three one-hour sessions that take a raw idea to an evidence-based go or no-go decision — customer discovery framework, innovation roadmap, and 30-day implementation support. $300.

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Enquire to Inspire: The Innovation Team Mentoring Book

Book 106 pages
Book Mentoring

My 106-page book on mentoring innovation teams with questions instead of answers — 20 of them, stage by stage. Read the sample chapter before you buy.

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